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Research papers

Good data for good media deals for advertisers

This paper outlines the perspective that one international advertising agency currently has for the developing market in Pan-European television. The paper seeks to act as an agenda-setter for discussion as to the best way to make this come about in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Martin West
June 15, 1986
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Citation

West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers


Research papers

A new method for the measurement of the effectiveness of poster campaigns

This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Theo Hess
Company: NIPO
June 15, 1986
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Citation

Hess, T. (1986a, June 15). A new method for the measurement of the effectiveness of poster campaigns. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-new-method-for-the-measurement-of-the-effectiveness-of-poster-campaigns


Research papers

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research
Author: John Rodenburg
November 2, 1983
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Citation

Rodenburg, J. (1983a, November 02). New magazines. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/new-magazines